I wouldn't say that I'm a "prude," I mean, sexual images don't offend me but I do think that there is too much sex in the media these days; especially in advertising. Personally, I wouldn't buy a product just because a good looking, half naked guy was used in a commercial for it and I can't imagine why anyone else would either. Selling sex is a cheap way to persuade consumers to buy a certain product; it tells me a lot more when air time is spent explaining a product to me rather than when it spends the time making me believe that by using such a product, people of the opposite sex will swarm to me. While certain commercials may be entertaining (such as axe commercials), it just seems to me that the advertising team for that product got lazy and decided to fall back on the tried, tested, and true method of using sex to sell.
Axe commercial: an example of using the idea of sex to promote a product. http://www.metacafe.com/watch/312591/axe_commercial/
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